European Colonization of the Americas

In the early 1500s, the Spaniards were sent to colonize the New World, not hesitating in expanding to a much broader spectrum, even establishing a few â€Å"short-lived colonies† far up north in Florida. Since then, Mexico's North and a few states of the United States' South, have displayed differing characteristics from their respective countries. Woodard, an American journalist, and writer well known for American Nations argues that their â€Å"staggeringly remote location from the centers of the Spanish American civilization† triggered a disparity between their countries in terms of culture, resulting to a floating border. On a current note, over 400 years later after the Spanish conquest, said cultural disproportion between Mexico's North and South has been further incited by the immigration flow from Mexico's South to the US since the implementation of the North American Free Trade Agreement in 1994. The alienation subsequently created a floating border with hybrid zones and no well-established culture up North, where a mestizo culture established with both â€Å"Mexicanidad† and â€Å"American way of Life†.THE TWO REGIONSThe North. Mexico's North — constituted of Baja California, Sonora, Chihuahua, Coahuila, Nuevo Leà ³n, and Tamaulipas — is characteristic to the term ‘floating border' 1 presented by a renowned senior researcher of the Instituto d e Investigaciones Sociales de la UNAM 2, Gilberto Gimà ©nez. As he reported, the Mexican-American border is a situated hybrid zone with no well-established culture, which is most often considered a ‘mestizo' 2 region. As cities from both sides of the frontier seemed to develop in a twin pair scheme — McAllen-Reynosa or Laredo-Nuevo Laredo —, a new culture arises with both Mexican and American traits, subsequently alienating the North even further from the Mexican society. Through research carried out by the UNAM where Southerners were asked to present their view of the North, many of the respondents viewed it with fascination and attraction as it had an ‘American Way of Life' — such mindset being further denominated by researchers as the â€Å"tropism of the North† 3. On the other hand, natives of the Anglo-American communities within the Southern states of the United States often perceive the North as a â€Å"latin reconquest† figuring a true foreign invasion. These conclusions have significant applications in the distinctiveness of the North since the implementation of NAFTA, as they portray the preferability coming from the Mexican Southerners but the hostility of the Americans. The South. Due to the regional disparity in the Mexican labor markets, poverty, and education, the implementation of NAFTA was felt inconsistently through the country. Such effects contributing to an increase of the Mexican immigrant population in the U.S. between 1990 and 2005. (Perreira 2011). The ramifications were mostly present in rural, agricultural areas of the Mexican South where the decrease in wages for poverty-stricken regions incited the migration to the North in search of fair wages and a glimpse of the ‘American Dream'. Various Southern states such as Chiapas, Oaxaca, Campeche, Quintana Roo, Yucatà ¡n, and Guerrero, did not have a favorable outcome within the terms of NAFTA. Correspondingly, Southerners migrated to the Mexican-American border contributing to the hybridization of the North with folklore and traditions of their parting regions.EFFECTS OF NAFTAImmigration ; Migration. During the 1990s, as explained by Mexican Families in North Carolina, an article published by the University of North Carolina and written by Krista M. Perreira, NAFTA strongly influenced the privatization of the Mexican ejido system on agricultural based areas of Southern Mexico. As a result, Southerners migrated towards the North in search of a sustainable lifestyle and supply for their families. Norma Ojeda, Professor of the Sociology Department at the San Diego State University, describes how migration flow subsequently changed the cultures of both their parting and arriving communities as farmers, professionals, technicians, and businessmen migrated up North taking within them Southern traditions and behavior. For instance Americanization. The American culture referenced by Maitane Zuloaga, a graduate student from I.T.E.S.M. University Monterrey, as ‘pop culture' 4, significantly influenced the cultural mindset and cultural industries 5 within the Mexican society. In her paper, Zuloaga argues that Mexico derives from a dual society where the developed communities live side by side with the underdeveloped regions making it difficult to understand the cultural lifestyle of the country. The Mexican culture is characterized by its diverse nature; however, as soon as NAFTA was implemented in the early months of 1994, â€Å"a wave of major cultural industry changes in Mexico were underway† (Zuloaga 2001). The author maintains that the treaty fomented a rise in the demand for American products — T.V shows, radio, clothes, food, music, and movies — as it brought to Mexico numerous U.S. goods with minimal to no supplementary tariffs. Consequently, the demand for cultural products increased, creating a much more competitive ground for national cultural entities. For instance, Mexican conglomerates of television were heavily impacted by Americanization as the Mexican government presented no previous request for a cultural exemption clause which would â€Å"exclude its cultural activities in order to be in a better position to protect† (Zuloaga 2001). By these means, the U.S. had the liberty to incite cultural trends within Mexico with no repercussion. A survey taken from the research of Josà © Carlos Lozano, a recognized Level II member of SNI 6, notices the effect as citizens of Mexico City, Guadalajara, and Monterrey favored American films, sports, and soap operas over Mexican items (Lozano 2006). Due to the geographical closeness of the North to the U.S., the Northern states were impacted by a much stronger wave of Americanization than those of the South; nonetheless, major Southern cities like Guadalajara and Mexico City were considerably impacted due to their strong economic development.

Sins of the Marketplace

The sin of Dalton Is the sin of selling you more than you really want to buy. The electronic stores are the worst sinners of the marketplace. They induce you into buying add-ions, such as expansive power-bars or cables, and extended warranty. Most of the times you don't need them or could have bought less expensive items that have the same quality. The sin of addition Is a commonly used tactic called: â€Å"packing the deal† and It's where the profit is made.The sin of omission: The sin of omission could be committed when you sign an Insurance policy. A vendor, who has reason to know or suspect adverse prior medical history for you, does not tell you the details that will disqualify you from getting compensation. To close the deal and make money, companies only look at your ability to pay. This tactic Is called: â€Å"Post Claim underwriting†. They will Walt until you file a claim before spending money to confirm that the fine prints have disqualified you.The sin of cre ation: The sin of creation is committed when a company creates a need that induces you to buy a product you would never have thought you would need. The best example to Illustrate this Is the need for antibacterial soap. Impasses have made us believe that regular soap does not kill germs as well as antibacterial soap. Well, tests done in laboratories have proven that this belief is wrong and even that it can harm us because It can weaken our natural defenses.The sin of salvation: When a company says that, if you buy its product, you will be cured of whatever condition you might suffer from, you are witnessing the sin of salvation. So beware, they will try to get at you through: persuasive testimonials, * sketchy scientists * and paranoid peddlers who will pretend that doctors don't prescribe this product cause they are afraid of losing their lucrative business Conclusion: As a conclusion, use your common sense, do a lot of research and read the fine prints before signing any contrac t Doing this, you'll avoid failing for one of the marketplace's sins.For businesses will always try to reach into your pocket by using addition, omission, creation, salvation, assurance, persuasion and deception. Questions: -What is for you the biggest sin of the marketplace? -Have you ever been victim of any of these? * Do you think that, as consumers, we have a responsibility in the fact that businesses are using these practices?

About Huck

About Huck Although Huck is white, he is poor, which makes him out of touch with civilized society, and although the Widow Douglas attempts to â€Å"sivilize† Huck by giving him the schooling and religious training he has missed, he resists her attempts and maintains his independent ways. He has not been indoctrinated with social values like a middle-class boy like Tom Sawyer has been. Huck’s distance from civilized society makes him skeptical of the world around him and the ideas it passes on to him. He has more practical values than the members of the middle class; for example, he doesn’t care about the Widow’s story about Moses because he â€Å"don’t take no stock in dead people† (2). Huck distrusts and questions the things society has taught him. For example, according to the law, Jim is Miss Watson’s property, but according to Huck’s sense of logic and fairness, it seems â€Å"right† to help Jim. He draws his own conclusions th at would shock white society: Huck discovers, when he and Jim meet a group of slave-hunters, that telling a lie is sometimes the right course of action. Huck is willing and eager to question the â€Å"facts† of life and of human personality, such as the tendency to lie. Though Huck always remains open to learning, he never accepts new ideas without thinking. He is skeptical of social doctrines like religion and willing to set forth new ideas. For example, he doesn’t â€Å"see no advantage† in going to heaven with Miss Watson, especially since he wants to stay with Tom Sawyer (3). Huck speaks in simple terms but is intelligent enough to question society’s value of religious ideas and follow his own heart; he values his friend over a biblical standard of the afterlife. However, Huck is inevitably tainted by the Southern white conception of the world. He genuinely struggles with the question of whether or not to turn over Jim to the white men who ask if he is harboring any runaway slaves. In some sense, Huck still believes that turning Jim in would be the â€Å"right† thing to do, and he struggles with the idea that Miss Watson is a slave owner yet still seems to be a â€Å"good† person. As he spends more time with Jim, Huck is forced to question the facts that white society has taught him and that he has taken for granted. He realizes that he would have felt worse for doing the â€Å"right† thing and turning Jim in than he does for not turning Jim in. When Huck reaches this realization, he makes a decision to reject conventional morality in favor of what his conscience dictates. This decision represents a big step in Huck’s development, as he realizes that his conscience may be a better guide than the dictates of the whi te society in which he has been raised. As a narrator, Huck views his surroundings logically and pragmatically. His observations are not filled with judgments; instead, Huck observes his environment and gives realistic descriptions of the Mississippi River and southern culture. Huck simply accepts, at face value, the social and religious tenets pressed upon him by Miss Watson until his experiences cause him to make decisions in which his learned values and his natural feelings come in conflict. When Huck is unable to conform to the rules, he assumes that it is his own deficiency, not the rule, that is bad. He observes Pap saying he’ll never vote again because a black man was allowed to, but Huck but does not condemn this because it is the accepted view in his world. Huck simply reports what he sees, and this narration allows Twain to depict a realistic view of common ignorance, slavery, and the inhumanity that follows.

Where the red fern grows by Wilson Rawls Essay Example | Topics and Well Written Essays - 500 words

Where the red fern grows by Wilson Rawls - Essay Example The story is about Old Dan and Little Ann, two coonhounds bought by Billy when they were tiny puppies, how the three grow up together and help each other out on the path of life; and the life that the dogs and Billy lived with each other, and how they were always on the lookout for one another. Finally, when Old Dan dies due to injuries and Little Ann due to the grief, Billy has a revelation as he learns the true meaning of life. This paper helps to give an insight, through various examples from the book, of how Billy tried to persevere and train his dogs, and in the process, how he matured as a person himself. Thus, it helps to portray how a person must learn to accept suffering and make sacrifices before he is truly mature.   In the beginning, when Billy was a young boy, he wanted two coonhounds so badly, that he was willing to spend a good amount of time working to earn enough money in order to be able to buy them. Through a number of odd jobs, Billy is able to earn $50 to suffi ce him for the puppies. With this example, one can easily see that hard work and perseverance paid off as Billy sacrificed his time to work and earn so he could finally buy them. Furthermore, one can witness Billy working hard to train the puppies, along with his grandfather, as he taught the dogs all about racoon hunting so that they could kill enough racoons to make the family business of selling racoon fur grow and develop.

To what extent can improvements in productive flow and product quality Essay - 3

To what extent can improvements in productive flow and product quality lead to an increase in sales and profit - Essay Example A company overlooking these factors of success can never achieve its desired goals and objectives in a competitive market because these processes play the role of two of the most indispensable ingredients of success. In this paper, we will discuss the importance of improved productive flow and product quality in achieving the goal of increased sales and profits. 2. Productive Flow The process of productive flow mainly refers to the continuity of the process that starts from bringing in raw material for product development and ends when the product becomes ready for distribution in the market. Companies focus on improving this process in order to avoid delays in product manufacturing. Productive flow involves a continuous and flawless movement of items through the process of product development. The process is said to be in an efficient working state if the next stage of product development starts straight away upon completion of the current stage of development. It is one of the main responsibilities of the employees working in the production department to ensure continuity of the process of product development because a minor flaw or delay in the transition of stages can affect the on-time completion of the production process, as well as the quality of the product. One of the main points regarding productive flow is that it is capital intensive, which means that it makes more use of machines and technologies as compared to workers.  Therefore, it needs continuous and effective technical assistance to ensure flawless continuity. The advantage of capital intensiveness of the production flow is that a large number of items can roll off the assembly lines simultaneously, cutting down the cost of production to a large extent. Using this approach, companies can benefit from economies of scale, which consequently results in lowering the cost per unit of production (Riley 2012). Improvement in the productive flow can have a direct impact on the levels of sales and p rofit. In a competitive environment, timely placement of products in the market is imperative for the success of a company. When a company has its products reach completion stages in the scheduled time without any flaw, it will place the products in the market at the correct time and people will be able to buy those products, which will consequently result in improving the market share of the company. However, when there are delays in the process of production flow, the company will not be able to dispense its products in the market at the right time, which will affect the company’s levels of sales and profits. Therefore, it is very important for a firm to improve its process of production flow by eliminating the occurrence of flaws and reducing the risks to the continuity of the process to ensure higher levels of productivity and profitability. 3. Product Quality Along with productive flow, improvement in product quality is also essential for a company to increase its levels of sales and profit. Quality means excellence and in terms of product development, it refers to the development of such products that should be able to satisfy the consumers. A company can satisfy its customers only if it provides them with durable and high quality products. Quality is considered a key to the success of a

Organization Theory Synthesis Term Paper Example | Topics and Well Written Essays - 2250 words

Organization Theory Synthesis - Term Paper Example The nature of management is described in its ability to get people to work together in order to accomplish specific goals and objectives through the use of resources to achieve efficiency and effectiveness. The basic principle in management is the ability to guide people through processes within the organization in order to achieve specific goals (Adair, 2007). Scholars argue that people are what make an organization and thus it is impossible to talk about organizations without looking at people. To manage these people and resources, therefore, requires the ability to plan, control, organize, staff and lead in order to achieve efficiency (Anaeto, 2010). Over the years, a number of theories have been advanced on how to manage people. Classical theories emphasized that specifically designed formal structures and a consistent, rigid organizational network of employees are most important in having an organization running well and achieve its goals. Thus these theories looked at employees holding specific jobs and being guided on what to do. Independence on the part of the employee was very minimal. These theories do not worry about how people feel about the jobs but rather performance was quantifiable and paramount in operations. Such theories include the scientific management theory proposed by Frederick Taylor (French, Rayner, Rees, & Rumbles, 2011). The shortcomings in these theories made scholars come up with other theories that considered the human element of employees. These theories thus centered on people’s attitudes and motivations as the key to getting employees to work better. These theories argued that employees who are satisfied with their jobs feel indebted to their employers and will show appreciation by being more productive. Such is the basis for Theory X and Y that shows the transition from the scientific management to the human aspect of management (Crispen Chipunza, 2011). Managing people and resources thus requires the implementation of a specific organization design that will support the systems and processes in place.  

How has Google inc. maintained its long term sustainability within the Essay

How has Google inc. maintained its long term sustainability within the past five years - Essay Example This research will begin with the statement that Google Inc. is a leading international technology company which provides advertising, search, operating systems, and platforms, software and hardware products. Its search engine boasts of technology leadership, making the organization to acquire dominance over similar firms in the market. Be that as it may, the company is mired in antitrust investigations in Europe and America. Observers argue that the result of such an investigation may adversely affect the firm in the near future. To ensure that it retains its status as the leading online search company, Google has employed several competitive strategies. Google provides products that enhance internet advertising. It has a variety of services and instruments for all kinds of advertisers, ranging from simple text ads, mobile display ads, to publishers. Moreover, the organization provides mobile and other similar devices. It also offers products and services in over 100 languages acros s the world. The firm has three entities under which it carries out its activities: Motorola. Google and Motorola Home. The Google part of the organization comprises of advertising and other non-advertizing investments. It mainly centers on search, operating systems, and platforms, as well as enterprise products and services. The search investment is made up of a variety of index of websites and internet contents that the organization keeps and avails via the search engine to clients connected to the internet.

The FIDIC 1999 Red Book Essay Example | Topics and Well Written Essays - 1500 words

The FIDIC 1999 Red Book - Essay Example In accordance with the Red and Yellow Books, it is the employer, who essentially assumes responsibility for risks such as changes in law, unforeseeable ground conditions, unpredictable natural calamities, force majeure, and environmental permits. On the other hand, the party assigned with designing, assumes the responsibility for its defects. Nonetheless, the risk sharing principles of the FIDIC are advantageous for both, the Employer and the Contractor. The Construction and Plant & Design-Build Books shed further light on the subject of risk-sharing principles. Overall, risk allocation notions and philosophies recognize standards of fair risk-allocation, like the following: 1. Risks should be allocated to the party that is in a better position to handle them. 2. Risks should not be assigned to a part, which cannot deal with the repercussions in the event of the risk becoming a reality. This paper seeks to explore the distribution of risks as per the FIDIC code between various partie s namely the employer, the contractor and the engineer in order to discover how risks are fairly allocated. Adoption by United Arab Emirates (UAE) In 2007, the UAE government adopted new contracts, based on the broad principles of the FIDIC conditions for construction, plant and design and build form of contracts. These contracts offer two forms, namely, Conditions of Contract for Construction and Conditions of Contract for Design and Build1. However, these contracts exclusively apply to public centre construction entities in UAE; thus, private developers are free to adopt any preferred form of contract. Arguably, while some new provisions are in the Employer’s interest, others tend to favour the Contractor. The Contractor The new contracts entailed subtle changes from the FIDIC forms of contract, that impose more stringent requirements on the Contractor and alleviate the balancing obligations that FIDIC had introduced to foster a more even risk-allocation amongst parties. Fo r instance, a noteworthy amendment was made in the Design and Build form, which originally was based on the Yellow Book. The primary philosophy behind this contract was for the employer to assume responsibility for both, providing accurate information to the contractor and delineating his precise requirements. In the event of discovery of erroneous information as provided by the Employer or unforeseen physical conditions, the Contractor shall have a right to recover additional expenditure and seek an extension. However, these aforementioned provisions regarding remedy have been deleted from the UAE contracts. Not only that, but the UAE law expressly states that the Contractor shall be liable for any subsequent defects in the design, irrespective of the fact that it was prepared by the Employer2. In addition, the Employer is to maintain responsibility for unforeseeable physical conditions. Sub-clause 4.123 serves as a classic illustration to elucidate the above point. It states that normally, a contractor can deal with subsoil problems; although, he might fail to make allowance for the extra costs incurred with regard to this problem.

The argument for the institution of a world currency Essay

The argument for the institution of a world currency - Essay Example The people who developed the theory believe barter trade being replaced by money exchange is not sufficient to determine a good monetary economy. However, barter trade is considered to be slow and cumbersome, features that are ease by money exchange system. Furthermore, the money system has changed the general functioning economic system; it has also changed the economy parties’ responsibilities. Money system has also enabled easy and fast financial analysis to certain whether the business is in a profit or loss trend. The monetary theory is known to have emerged from critics of the high class businesses evaluation, the reason being that the neo-classical interpretation mode did not consider the small business owners also called the macro-groups. The distribution theory is not well appreciated and instead a theory which recognizes banks as they provide the best payment means as well as the firms’ power since it determines the best locations of important resources. Franc e has got two major groups namely: Dijon school, headed by Bernard Schmitt together with Alvaro cencini. The main problem associated with this group is re –examination of Keynesian based economy as well as international payment analysis. The other group is headed by Alain Parguez Paris based and Francois Poulon heads the Bordeaux branch. This group faces analysis difficulties related to its levels of activities, unemployment as well policies stabilizations. The general equilibrium theory is rejected by the author of this article as its more of the barter trade theory which is considered to be technical means of exchange. The current macro-economics is also rejected due to the exogenous nature of the money stock. Origin and money nature is not well specified in the theory. The theory does not portray the banks and firms relationships instead rely on the unconvincing income distribution notion. The authors reveal further the difficulty in assessing the relationships between the circuit and the Post-Keynesian School. The limitations is associated with government deficits, the stock of money is either increased or reduced due to the transactions between the Central bank as well as Commercial banks. The circuit theory is more of the Wicksellian theory considered to be credit economy based. Circuit theory tends to replace the monetory economy due the latter inconsistency in money commodity. Money commodity can be generally defined as the kind of money which can be created by any producer for himself. Commodity money resembles the slow and cumbersome barter trade hence token money informs of paper currency has gained preference. However it is worth noting that paper currency itself is not enough to define or determine monetary based economy. For instance delivering goods to a customer who would pay later makes the buyer the debtor and you as the seller the creditor, such transaction is not monetary based but credit economy. There are three major vital conditio ns required for money based economy to exist. Money should be in token currency to limit chances of barter trade. Money should also be accepted by all parties i.e. the sellers and the buyer as a means of payment, this limits credit transactions. Agents making payments; the buyers should not be given privilege of seignorage when making payments in other words they should not lengthen their promises to pay for the goods they had earlier received. The above named conditions can only be met if payments are made as promises of an extra party apart from the buyer and seller. Banks is the third party in the modern world. For

Classroom Observation Essay Example for Free

Classroom Observation Essay I.Setting a.Reading class b.2 staff/approximately 17 students c.Smaller class than usual and one of a few classrooms that have an additional staff (paraprofessional) d.4th grade (student functions on 2nd grade level for Reading) II.Type of Task a.Independent reading/worksheet Antecedent Student is presented with an independent reading task. Behavior Disruption Consequences Least to most hierarchy of student’s specific behavior plan. Antecedent in detail When presented with an independent reading assignment (following similar group work assignment) student will become frustrated because of the difficulty of the assignment causing the maladaptive behavior described Behavior in detail. For this student disruptive behavior is defined as any occurrence of calling out, teasing others, name calling, kicking his desk, and/or screaming/yelling that interferes with his and his peers’ instructional time. Consequences in detail . This student’s maladaptive behavior of disruption will result in consequences that range from the least to most hierarchy. This is specifically redirection to task, verbal reprimand of upcoming consequences, in class time out away from the majority of the students (at this time the student is still required to be working on the independent task), out of class time out (monitored by the paraprofessional), sent to the behavior specialist assigned to this student. This last step typically results in a  phone call to the parent/guardian explaining the student’s maladaptive behavior. It also may result in the requirement of a meeting of the pertinent parties involved (teacher, paraprofessional, and behavior specialist. Dwayne Williams03/29/2010 AntecedentsBehaviorConsequenceFunction Student is presented with an independent reading task. Disruption Least to most hierarchy of student’s specific behavior plan. For Attention Peers Staff

Sales Promotion Effect on Customer Buying Decision

Sales Promotion Effect on Customer Buying Decision Sales Promotion Effect on Customer Buying Decision at Supermarket: Example on several countries. Literature Review Sales Promotion According to Boddewyn Leardi (1989) the nature of sales promotion can be defined as: Techniques and devices commonly used on a temporary basis, to make goods and services more attractive to distributors or final customers by providing them with some additional benefit or inducement (incentive) or the expectations of such a benefit, whether in cash, in kind (nature) and/or services, whether immediately or at a later time, whether freely or conditionally.. There are three main contents in the sales promotion field: Customer promotion, Trade promotions and sales forces promotion (Smith, 1998). Specified in sales promotion, there are some sales promotional categories are: Rebate, Samples, Coupons, Bonus Pack. All of these tool being used as ways to promote profitability by stimulating the consumers to buy their products (Boddewyn and Leardi, 1989). Desire to buy the product or give at least a try on the product that the sellers want to present to the customer are the action of sales pro motion. Effective sales promoting can build up an good image of the brand and accomplish several purposes like increasing sales, building a customer databases, generating appearance on publicity (Smith, 1998). Accredited from John and William (1986) Sales promotion and Modern Merchandising,   the activities of sales promotion seem to be more effective than other types of advertising and personal selling. In addition, Joncos (1990) stated that sales promotion is more effective in any rival than any others marketing operation. According to Chandon, Wansink and Laurent (2000) the sales promotion satisfies the customer need of money saving, provide instant reward and can be considered a practical advantage for the consumers. Types of sales promotion Samples Samples are some test taster of the product, some are free and some are charged with a little amount to requite the loss of the company (Kotler et al., 2003). According to Clow and Baack (2007) free samples are a way of introducing a new product out on the market. Samples also are a very clever method to deliver the product to the customers so the product can be tested by the direct customers and affect their decision on buying the product in the future (Kardes, 1999). According to OGuinn, Allen and Semenik (2012) most of the company on consumer market using this method in some kinds, invest roughly $2.2 billion a year on this promoting routine. Lammers (1991) stated that there is a significant effect of sampling method on customer buying behavior and have good connection on fast selling practice. In addition, Shimp (2003) also indicate that sampling have a good effect on customer buying decision. Coupons Coupons is one of the most used practice by many marketers with the action of giving the customers a vouchers or certificate that reduce their spending on certain products utilitarian them financially later on and whenever in the future they want to purchase, like 25% discount from the actual price or a fixed amount like $5 per piece (Harmon and Hill, 2003). Robinson and Carnack (1997) indicated that coupon have been appeared for the trial period of the product. Customers are influenced by the value reduction on coupons; lead to a conclude that coupon is a smart tool (Peter and Olson, 1996) Kotler and Armstrong (2006) researched electronic in store coupon machines are a good tool to save customers buying history and based on that to offer coupon depend on past experience of buying and the current bill. Barat and Paswan (2005) stated that there are some possible negative effects of coupon issuing; manager should segmenting customer to introduce the details coupon on each cases. Reviewed Gilbert and Jackaria (2002) research shown that coupon have the least effect on product experimental. According to Wayne (2002) research about three coupon campaigns resulted in promoted products added incremental sales and other non-coupon purchases after. Price discount Fill (2000) indicated that price discount is the easiest method of reducing the price of the product that the percentage of the price discounted appears on the package of the product, offering a good price to persuading sales. Lessen the price on the given product or add more number of items to that product and use the same price to enhance value of the product and create an encouragement for the customer to purchase (Raghubir and Corfman, 1999). Some studies have proved that price discount method play an significant role in stimulating the client to try the product offered (Fill, 2002; Shimp, 2003). Price discounting create a seasonal sales peak, this activities usually attract the occasional clients on the similar brand more probable than getting new clients to buy the product, in addition, the periodic clients seem to get back to their best interested brand after the discount season (Ehrenberg et al, 1994). Ndubisi and Chiew (2006) stated that item trial has an association with price discount, it might be said that the first can be expanded by value reduction for any item. Price discount has a connect with other sales promotional tools in the relationship of affecting each other and persuading the customers to purchase the product, like coupons and sample (Gilbert and Jackaria, 2002; Huff and Alden, 1998). It likewise demonstrates that an extensive price reduction cost for any item that has happened amid the business season will be made by the merchants since buyers aware about the cost (Smith and Sinha, 2000) Buy one get one free According to Sinha Smith (2000) buy one get one free is one of the most commonly used advertising to promote products, in the sense that if you purchase a product, you will have a free product, by utilizing this procedure the client can be effectively pulled in to purchase the item with the fact that there is no extra cost and it ought to be more esteemed from the client point of view, therefore customer cant ignore such great deal. The extra bundles and additional items without cost motivate the client purchasing behavior to buy the product; since clients are getting positive emotion towards such offer particularly on the off chance that it is in substantial sizes bundles and properly publicized. This sales promotion method also benefits the sellers in speeding up the inventory clearance (Li, Sun Wang, 2007). Customer buying decision To clarify the customer buying decision part, clients usually have boundless demand to fulfill their needs and fulfillment to have something new. There have been a large literature had inspected customer buying decision and reported that there are a lot of issues reflect the consumer behavior buy or not to buy goods. Schiffman and Kanuk (2004) stated that there are four opinions for explaining consumer decision and behavior such as economic view which is outstand others view for making more impact on customer decision followed by passive view, emotional view and cognitive view, they also stated that consumer purchasing behavior reflected on how consumers choose what product they want and how that assessment going and its influence on next purchases. For instance, Customer buying behavior is the study of the procedures elaborate when persons or groups in the processes of select, purchase, use, or dispose of products, services, ideas, or experiences to pleased wants and needs (Solomon, 1983). Naimah and Tan (1999) specified that there are some aspects affect consumer buying decision such as the high ability to perform a purchase and the physical surrounding at the place of purchases. According to Smelser and Baltes (2001), our daily life activities mostly is about buying products, creating our behavior and experiencing services at the place such as shops, city center, shopping centers and so on, where some motivation range can be inspired. Kotler (2003) argued that social and economic factors can significantly affect the consumer choices like cultural and essential factors of consumer behavior. William (2002) social class has huge impact on buying assessment criteria. After that Yip (2003) indicated that the social class of a person can cause limited options when making a buying decision if their income is low. According to Loudon and Della Bitta (2004) consumer behavior studies play an significant part in determining marketing segments and marketing plans, they recommended that customer buying behavior is often being studied because certain debates that suggestively affecting the customers behavior and their predictable actions, for this motive customer behavior is supposed to be an practical discipline, they also designated that the core marketing activities to scheming an effective marketing plans need three items are market segmentation, customer decision making and purchasing behavior. Sales promotion effect on customer buying decision The impact of sales promotion on consumer buying behavior has been extensively specified in many investigates and studies, they have exposed that there are a lot of factors can affect customer purchasing behavior, willingly to buy the products or not (Nagar, 2009; Smelser and Baltes, 2001). According to Nijs, Dekimpe, Steenkamps and Hanssens (2001) sales promotions make a significantly impacts on consumers buying behavior in the field of product brand, purchase time, quantity and brand switching. Moreover, consumer purchase decisions occasionally can be founded on the price sensitivity; so consumers seem to be more attracted to promoted goods (Bridges, Briesch and Yim, 2006). According to Quelch (1989) sales promoting, resources and methods have radically increased in the recent years performed by marketers. Then Blattberg and Neslin (1990) admitted that sales promotion has a power on consumer buying behavior by concentrating on occasionally promotion. Schneider and Currim (1991) cla imed that customers accepting the promotion methods are built on the out and in store sales promotion. Later on Schultz (1998) directed that sales promotion has a straight effect on customers behaviors. Chandon, Wansink, and Laurent (2000) stated that there are more influencing factors in consumer buying behavior rather than just price discount. Pramataris (2001) said that sampling is a good method on sales promotion which has less charging rate and an operative tool to fascinate clients. Fill (2002) designated that sales promotion tools has a enormous impression on consumer purchasing behavior throughout any competition; therefore reduction the price one of these tools can resulted in customers choices. For instance, Pickton and Broderick (2005) researched in sales promotion can result in growing sales capacity but less revenue. Others researchers also agreed that sales promotions is targeting the influence on consumer buying behavior by presenting new brands   with the targ et of new customers who have no previous experience with it(Solomon, Marshall and Stuart, 2008; Kotler and Armstrong, 2004). Though, Esfahani and Jafarzadeh (2012) indicated that mental variables have an important association with sales promotion; therefore they concluded that there is no substantial bond between impulsive behavior and sales promotion. Rothschild and Gaidis (1981) provided a case on how sales promotions can be used as determining stimulus. In that case, a free sample has been given to the possible customers. Inside the product taster is a voucher offering a great discount, possessed for a future rebuy. The shaping procedures carry on at the point of rebuy (store). Products at retail stores will also bring coupons for the next purchases, inside the products bundle. For instance, both items (samples and products accessible for sale) offer a voucher for a future buy, the distinction between those two discounts is assessed by the amount of discount. The second discount assessed with a lesser total. The achievement the marketers want to achieve is to form the behavior of the buyer over various phases. Theoretical framework review Revised the theoretical framework from the research conducted by GilbertN and Jackaria(2002); Mittal and Sethi (2011); Shi, Cheung Prendergast (2005); Alimpic (2014). Reviewed that researches mentioned above using the model to show the influence of sales promotion tools such as, coupons, price discount, sample and buy one get one free on customers buying decision through many behaviors like brand switching, Purchase Acceleration, Stock Pilling, Product Trial, and Spending more money. The idea of the above researaches is to find out the relationship between the sales promotion tools and the buying behavior of the customers. Research Methodology This dissertation using deduction approaches to perform the research. Robson (2002) has itemized five stages to developing a deductive research as following: Firstly, develop a hypothesis showing the relationship between two or more notions or variables. Secondly, voicing the hypothesis in operational terms by representing exactly how the concepts are measured. Third part is, testing the hypothesis. Fourthly, investigate the possible outcome. Last but not least, modifying the theory if the findings necessary. The research using quantitative data research, gathering data through secondary mean, examines academic journal and previous empirical researches on sales promotion effect on customer buying decision in retail market. Proposed theoretical model   Ã‚   To satisfying the demand of conducting a research on sales promotions influences on customer buying decision the following theoretical model has been developed due to achieved the ideas from previous study. The model displays the effect of sales promotions tool: coupons, price discount, sample and buy one get one free on customer buying behavior: brand switching, Purchase Acceleration, Stock Pilling, Product Trial, and Spending more money. The theoretical model being drawn in figure 1 shows the relationship. After that the subsequent hypothesis have been shaped to response to the research question Figure 1: Conceptual framework for the impact of sales promotions tool affecting customer buying behavior Hypothesis 1: Coupon has substantial effect on customer buying behavior Hypothesis 2: Price discount has substantial effect on customer buying behavior Hypothesis 3: free sample has substantial effect on customer buying behavior Hypothesis 4: buy one get one free has substantial effect on customer buying behavior Limitations Findings To examines the hypothesis has been drawn, researcher used data and conclusion from four previous studies which have the same or equal research model to test the hypothesis and investigate the possible outcome of the studies Hypothesis 1: Coupon has substantial effect on customer buying behavior To test the hypothesis 1 the researcher used the study of Alimpic (2014): The effectiveness of sales promotion tools: customer perspective. The research method, sampling procedure of this research can be seen on Appendix A. The statistical number on this research is stated in Table 1. According to the result provided by the researcher, repeated measures ANOVA presented that there are no substantial alterations among   buying behaviors to coupons (Wilks lambda = 0.979, p > 0.05). The figure shown in Table 1 is 2,22 for brand switching; 2,18 for product trials; 2,28 on purchase acceleration; 2,16 for spending more out of 5 points maximum. This mean coupon method have no intention in making the customer to buy another brand that they do not regular buy, buying earlier, buy more or buy another product that they have never used before and not encouraging customer to spend more money to buy as well. To be more clarify that coupon does not lead the respondents to perform any of the p resented buying behaviors. Average points of coupons are 2.22 out of 5. Therefore, coupons have no substantial impact on customer buying behaviors. The first hypothesis: Coupon has substantial effect on customer buying behavior is rejected. This hypothesis also confirmed by other researchers on their researches (Gilbert and Jackaria, 2002; Ndubisi and Chew, 2006; Osman and Chan Yin Fah, 2011) Hypothesis 2: Price discount has substantial effect on customer buying behavior To test the hypothesis 2 the researcher used the study conducted by Mittal and Sethi (2011):The Effectiveness of Sales Promotion Tools among Indian Consumers: An Empirical Study. The research method, respondents profile, and others relating to this research can be seen on Appendix B. The statistical data after analyzed on this research for price discount have been stated in Table 2.   Acquired the figure from the table provided; Brand switching with 2.85; Purchase acceleration at 2.75; Stock Piling at 2.72; Product Trial at 2.96 and Spend more money at 3.73 It can be seen clearly that there are two groups of behaviors responses, the first group included brand switching, purchase acceleration, stock piling, and product trial; the second group is spend more money than monthly budgeted. According to the first group, price discount seem to be more effective in inducing costumers to buy products from another brand that they not regular buy, buy the product earlier due to the discou nt are available at the time of purchases, price discount encouraged buyers to buy more than expected for the reason that might be because of the reduced price, and consumers also like to try new product that they never bought before when a price discount is on. The second group seems to be less successful because price discount might not be the reason for spending more money than monthly budget. Despite the bad response on spend more money but price discount appear to be very effective on buying behaviors. So the second hypothesis Price discount has substantial effect on customer buying behavior is approved.   Ã‚   Hypothesis 3: Free sample has substantial effect on customer buying behavior To test the hyphothesis 3 the researcher used again the study conducted by Alimpic (2014). The research method, respondents profile, and others relating to this research can be seen on Appendix B. The statistical data after analyzed on this research for Free sample have been stated in Table 1. Achieved the means from the resulted provided by Alimpic (2014): Brand switching at 2.54; Purchase acceleration at 2.46; Stockpiling at 2.19; Product trial at 2.59 and spending more money at 2.18. According to the note given on the table, 5 is the highest level which is strongly agreed; which mean under 3 is slightly disagree with the statements. For instance, in this data collected and analyze numerically by Alimpic (2014) free sample have no substantial impact towards all behavior responses. To clarify more about this, there are two groups can be seen clearly that there is a group slightly better than the other group; first group is brand switching, purchase acceleration and product trial; th e second group which are buy more and spend more have the least influences. But after all the overall proportion still under neutral and this hypothesis is rejected. Hypothesis 4: There is a substantial relationship between buy one get one free and costumer buying behavior To test the hypothesis 4, the researcher used the study conducted by Shi, Cheung Prendergast (2005): Behavioral response to sale promotion tools: A Hong Kong Study The research method, respondents profile, and others relating to this research can be seen on Appendix C. The statistical data after analyzed on this research for price discount have been stated in Table 3. The statistic for buy one get one free towards different customer buying behavior are collected and analyzed under the scale of 7. For each category we have: buy one get one free toward brand switching at 3.89; purchase acceleration at 4.86; Stockpiling at 5.01; Product trial at 3.69 and spend more money at 4.58. Overall the result seems really good in some behavioral response. The most significant impact of buy one get one free is on stock piling; after that purchase acceleration at; the third one is spend more money to buy the product; the fourth and the last are brand switching and product trial. The average points toward 5 behaviors for buy one get one free is 4.41, that is over 4 points in a 7 scales that means there are good responses to buy one get one free. To extent the problems, the possible problem that causing brand switching   not so successful on buy one get one free is because of the customers might not know much about that product, so the method might not fit in some circumstance, the same possible explanation for product trial as well. Despite that, the hypothesis 4 buy one get one free has substantial effect on customer buying behavior is accepted.

Analysis of the Head Start Program Essay -- Educational Policy, Class

The purpose of this essay is to offer a concise description of the Head Start program, discuss the historical background of the policy, and analyze the economic and political forces that have influenced the development of the program. The essay also seeks to evaluate both the manifest and latent functions of the policy, consider the current debate around Head Start, describe the ideologies and values that have framed the debate around Head Start, and offer recommendations regarding the program. Head Start Program Overview of the Policy The Head Start Program, typically referred to solely as Head Start, is offered by the U.S. Department of Health and Human Services. The program was inaugurated in 1964 as a means of preparing children from low-income families to enter kindergarten with a higher level of preparation (Gillette, 2010). Head Start is funded through the Head Start Act of 1981, which was reauthorized in 2007. Head Start has a budget of over $7 billion and has its own teachers and aides (Banner, 2011). In fiscal year 2009, the latest year for which data is available from the Administration for Children and Families (2010), the home to the Office of Head Start within the Department of Health and Human Services had an enrollment of 904,153, of which 3% were five-year-olds or older, 51% were four-year-olds, 46% were three-year-olds, and 10% were under three years of age. Children three and under are part of what is known as Early Head Start, an extension of the program that serves the youngest children. The Administration for Children and Families further disclosed that, in fiscal year 2010, 39.9% of children enrolled in Head Start were white, 30% were African-American or Black, and 35.9% were Latino. The sum of the... ...y. Cambridge, MA: Harvard University Press. Barnett, W.S. & Hustedt, J.T. (2003). Head Start’s lasting benefits. Infants and Young Children, 18(1), 16-24. Black, E. & Black, M. (2003). The rise of southern republicans. Cambridge, MA: Harvard University Press. Gillette, M.L. (2010). Launching the war on poverty. Oxford, England: Oxford University Press. Meyers, M.K. & Gornick, J.C. (2003). Public or private responsibility? Early childhood education and care, inequality, and the welfare state. Journal of Comparative Family Studies, 34, 379-411. Mindick, B. (1986). Social engineering in family matters. New York, NY: Praeger. Vinovskis, M.A. (2008). The birth of head start. Chicago, IL: University of Chicago Press. Wainryb, C., Smetana, J.G., & Turiel. E. (2008). Social development, social inequalities, and social justice. New York, NY: CRC Press.

The Detrimental Effects of Deforestation Essay -- Environment Environm

The Detrimental Effects of Deforestation Deforestation has been around for many years. Before America was discovered, fuelwood was the main source of energy, so many trees were being cut down all over Europe to provide energy for the inhabitants. Even still today, 2000 million people in low income countries still rely on wood for cooking and heating (Causes, 1). The rate at which we are loosing our world’s forests is steadily increasing. During the 1980’s, worldwide deforestation rates were at 15 million hectares per year for tropical forests alone (WRM, 1). This compares with 11.3 million hectares that were lost annually during the 70’s- a 50 percent increase (The Problems, 1). And as one might expect, this trend is being continued into the 90’s, as in most parts of the world, the rate of deforestation accelerated during this decade (WRM, 1). There are billions of people living on this earth and we all use paper and wood. So why do we need to concern ourselves with deforestation? I would like to point out several reasons why I feel that deforestation is a problem that we need to work towards correcting. First of all, the effects of deforestation are felt in the atmosphere. Trees soak up carbon dioxide from the atmosphere so that we can breath clean, healthy air. If trees help us breathe, then why are we cutting so many of them down? Besides, forests help stabilize the climate. Cutting down forests releases carbon dioxide, methane, and nitrous oxide, causing 25% of the net warming effect on this planet (Durning, 21). Forests provide us with beauty as well. Deforestation takes away some of the beauty of our great country and world. There is nothing I enjoy more than driving through a forest and feeling pride to liv... ...Guide To Working with the Public. Timber Press: Forest Grove, Oregon 1977. Paper Recycling. http://www.org.gov.tw/english.now/hpr.htm. The Challenge of Sustainable Forest Management. Food and Agriculture Organizationof the United Nations: Rome 1993. The Committee for National Arbor Day. http://www.nationalarborday.org/426a.htm. The Problems of Forest Loss. http://www.wri.org/biodiv/intl-ll.html. World Resources Institute, 1998. Thomson, M. and Warburton, M. "Uncertainty on a Himalayan Scale." Deforestation: Social Dynamics in Watersheds and Mountain Ecosystems. Routledge: London 1988:1-13. WRM. World Rainforest Movement. http://www.wrm.org.uv.english/u.causes/. Wadsworth, Frank H. Forest Production for Tropical America. U.S. Department of Agriculture Handbook. December, 1997. Why Recycle? http://www.wvwc.net/recycle/why.html. Wesleyan Recycling Program. Â  

Ralphs Leadership in William Golding’s Lord of the Flies Essay

Ralph's Leadership in William Golding’s Lord of the Flies Ralph, the elected leader of the group of British boys in William Golding’s Lord of the Flies, strives to take the civilized society to which he is accustomed and apply it to society on the island on which he and the other boys are stranded. As leader, this task seems simple – tell the other boys what they each need to do and expect them to do it. Ralph fails to realize the difference between the rest of the boys and himself. The world is in the middle of a massive war, a war in which the threat of the atomic bomb looms prominently. In fear of losing all its future fighting force, Britain sends a group of its schoolboys on an airplane to safety. Before reaching its destination, though, an enemy fighter plane shoots down the boys’ plane. The plane crashes into a forest on a remote island and, as a result, the pilots die. This group of schoolboys jumps from a society in which adults direct them to act properly to one in which there is no authoritative figure to give them orders. Back in Britain, adults train the boys to obey them and follow their lead. They act appropriately because of the threat of punishment for disobedience. Even later in the novel, once things begin to fall apart, Golding writes, â€Å"Here, invisible yet strong, was the taboo of the old life. Round the squatting child was the protection of parents and school and policemen and the law† (62). As the story progresses, though the boys go so far as to participate in savage acts such as killing each other, in the end, they realize that they conducted themselves immorally. Stranded on the island with a bunch of boys and no adults, Ralph quickly takes charge and demands the election of a leader of the bo... ...ings a type of closure to the ordeal, and it also shows a realization he had about society, about mankind in general. He has witnessed with his own eyes the evil that comes about as a result of the lack of civilization and the inborn nature to do evil. Golding describes Ralph’s profound crying simply: â€Å"Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of the true, wise friend called Piggy† (202). While nearly all the boys on the island ignore those standards British society has taught them, Ralph does not, and, as leader, tries to apply them to society on the island. Even when everyone else reverts to his inborn evil nature, Ralph sticks with that which is good, that which he learned from British society – civility. Ralph is different than the other boys, and because of that difference, it is only fitting that he cry.

Alcohol and Drug Abuse Essay

Alcoholism and drug abuse in the workplace or school can no longer be ignored by employers and institutions as they contribute to poor performances. Excessive use of alcohol and drugs leads to addiction, which is never addressed by most companies leading to a decrease in an employee’s morale. Drug usage and alcoholism may also make an employee behave inappropriately, disrupting a firm’s operations due to too much tension and frustrations. It also affects the relationship between employees and their clients, not forgetting the negative effect it has on the family that ends up changing how a worker performs at his or her place of work. Burroughs explains that, alcoholism causes an employee to miss work due to hangovers, a factor that causes disruptions at the place of work, causing employees to lose a lot of money. Drug abuse and alcohol reduces employee’s ability to concentrate at work, hence the inability to make right decisions. It also causes employees to produce low-quality jobs, lack of motivation and impaired skills. Employees can be laid off from their jobs or face disciplinary actions from their place of work due to alcoholism as most employees can not tolerate poor performance (2003). According to Wells, (2005), employees can assist employees with alcohol and drug addiction in establishing supportive programs such as Employee Assistance Programs. This program will give employees and their family members, referrals to available community resources and activities. Employers can also encourage employees to seek treatment and rehabilitation at the firm’s expense. Recovery will help employees to change as they feel valued by their organization. They will work on changing their behaviors to avoid disappointing the employer. Employees can seek treatment on their own to avoid the risk of losing jobs. In addition, it is important for employees to avoid bad companies that affect their behaviors’ and encourage the use of drugs and alcohol. It is important for employees to associate with non-alcoholics, to help them reduce bad drinking habits. References Walls, J. (2005). ‘The Glass Castle’, 2nd Edition, Scribner: New Jersey. Burroughs, A. (2003). ‘Dry’. 1st edition, St. Martins Press: New York. Source document

The Alma Ata Declaration Health And Social Care Essay

The Alma Ata Declaration was officially adopted at the International Conference on Primary Health Care in Alma Ata ( in present Kazakhstan ) in September 1978 ( WHO, 1978 ) . It identifies and stresses the demand for an immediate action by all authoritiess, all wellness and development workers and the universe community to advance and protect universe wellness through Primary Health Care ( PHC ) ( ibid ) . This has been identified by the Declaration as the cardinal towards accomplishing a degree of wellness that will let for a socially and productive life by the twelvemonth 2000. The rules of this declaration have been built on three ( 3 ) key facets which include: Equity – It acknowledges the fact that every person has the right to wellness and the realization of this requires action across the wellness sector every bit good as other societal and economic sectors. Participation – It besides identifies and recognises the demand for full engagement of communities in the planning, administration, execution, operation and control of primary wellness attention with the usage of local or national available resource. Partnership – It strongly supports the thought of Partnership and coaction between authorities, World Health Organisation ( WHO ) and UNICEF, other international administrations, many-sided and bilateral bureaus, non-governmental administrations, support bureaus, all wellness workers and the universe community towards back uping the committedness to primary wellness attention every bit good as increasing fiscal and proficient support particularly in developing states. Other of import rules identified by the Declaration include: wellness publicity and the appropriate usage of resources. The declaration calls on all authoritiess to explicate schemes, policies and actions to establish and prolong primary wellness attention and integrate it into the national wellness system. It was endorsed by the World Health Assembly in 1978 hence enshrining it into the policy of the WHO ( Horder, 1983 ) .BackgroundBack in the sixtiess and 1970s, many developing states of the universe gained independency from their colonial leaders. In attempts to supply good quality health care service for the population, these new authoritiess established learning infirmaries, medical and nursing schools most of which were located in urban countries ( Hall & A ; Taylor, 2003 ) therefore making a job of entree to ‘good quality ‘ wellness service particularly for people that reside in rural communities. Successful programmes were initiated by Tanzania, Sudan, Venezuela and China in the sixtiess and 1970s to supply primary attention wellness services that was basic every bit good as comprehensive ( Benyoussef & A ; Christian, 1977 ; Bennett, 1979 ) . It is on the footing of these programmes that the term ‘Primary Health Care ‘ was derived ( Hall & A ; Taylor, 2003 ) . In low income states, the primary wellness attention scheme as described by the Alma Ata was really influential in puting wellness policy during the 1980s nevertheless in high income states such as the United Kingdom, it was considered irrelevant on the given that the degree of primary attention service was already good developed ( Green et al. , 2007 ) . Primary wellness attention has been defined in the Declaration of Alma Ata as ; â€Å" indispensable wellness attention based on practical, scientifically sound and socially acceptable methods and engineering made universally accessible to persons and households in the community through their full engagement and at a cost that the community and state can afford to keep at every phase of their development in the spirit of self trust and self-government. It forms an built-in portion both of the state ‘s wellness system, of which it is the cardinal map and chief focal point, and of the overall societal and economic development of the community. It is the first degree of contact of persons, the household and community with the national wellness system conveying wellness attention every bit near as possible to where people live and work, and constitutes the first component of a go oning wellness attention procedure. † ( WHO, 1978 ) The Alma Ata Declaration brought about a displacement on accent towards preventative wellness, preparation of multipurpose paramedical workers and community based workers ( Muldoon et al. , 2006 ) . In order to accomplish the planetary mark of wellness for all by the twelvemonth 2000, ends were being set by the WHO ( WHO, 1981 ) some of which include: At least 5 % of gross national merchandise is spent on wellness. A sensible per centum of the national wellness outgo is devoted to local wellness attention. Equitably distribution of resources At least 90 % of new-borne babies have a birth weight of at least 2500g. The infant mortality rate for all identifiable subgroups is below 50 per 1000 live-births. Life anticipation at birth is over 60 old ages. Adult literacy rate for both work forces and adult females exceeds 70 % . Trained forces for go toing gestation and kid birth and lovingness for kids for at least 1 twelvemonth of age. It has been over 30 old ages now that the Declaration of Alma Ata was adopted by the WHO. A expression at the current wellness tendency around the universe particularly in developing states such Nigeria, Ghana, Niger, Zimbabwe and so many others will uncover that the end of accomplishing wellness for all by the twelvemonth 2000 through primary wellness attention has non been a world. Although there have been sensible betterment in immunization, sanitation and entree to safe H2O, there is still hindrances in supplying just entree to indispensable attention worldwide ( WHO, 2010 )What went incorrect?Lawn et Al. ( 2008 ) explain that the Cold War significantly impeded the coveted impact outlook of the Alma Ata Declaration in the sense that planetary developmental policy at that clip was dominated by neo-liberal macro economical and societal policies. The consequence of this on poorer states of the universe peculiarly in Africa was execution of structural accommodation programmes in atte mpt to cut down budget shortage through devaluations in local currency and cuts in public disbursement. This resulted in the remotion of subsidies, cost recovery in the wellness sector and cut dorsums in the figure of medical wellness practicians that could be hired. The debut of user charges and encouragement of denationalization of services during this period had an indecent consequence on hapless people who could non afford to pay for such services. The combination of these factors therefore resulted in portion to the crippling of the quality of service that can be provided at the primary attention degree. Peoples who could afford such service resorted to wellness service offered at secondary or third attention which in most instances is hard to entree. The debut of a new construct of ‘Selective ‘ Primary Health Care as proposed within a twelvemonth of the acceptance of the Alma Ata Declaration by Walsh & A ; Warren ( 1979 ) changed the dimension of primary wellness attention. This ‘interim ‘ attack was proposed due to the trouble experienced in originating comprehensive primary wellness attention services in states with autocratic leading ( Waterston, 2008 ) . Walsh & A ; Warren ( 1979 ) argued that until comprehensive primary wellness attention can be made available to all, services that are targeted to the most of import diseases may be the most effectual intercession for bettering wellness of a population. The steps suggested include ; immunization, unwritten rehydration, chest eating and the usage of anti malarias. This selective attack was considered as being more executable, mensurable, rapid and less hazardous, taking away determination devising and command off from the community and puting it upon ad visers with proficient expertness hence doing it more attractive peculiarly to funding bureaus ( Lawn et al. , 2008 ) . An illustration of a selective primary attention attack is the Expanded Programme on Immunisation ( EPI ) . Selective primary wellness attention is concerned with supplying solutions to peculiar diseases such as HIV/AIDS and TB while comprehensive primary attention as proposed the Alma Ata begins with supplying a strong community substructure and engagement towards undertaking wellness issues ( Baum, 2007 ) . The displacement in maternal, new-borne and child wellness as a consequence of programmes that removes control from the community hinders the realization of the ends of primary wellness attention as emphasized by the Alma Ata Declaration. The reversal of policy in the 1990s by the WHO and other UN bureaus to deter traditional birth attenders and advancing installation based birth with skilled forces ( Koblinsky et al. , 2006 ) is an illustration of such. The World Bank ‘s study ‘Investing in Health ‘ which was published in 1993 saw the World Bank go a great influence and major key participant in international public wellness as such robbing the WHO of the esteemed place ( Baum, 2007 ) . It considers investings for intercessions that merely hold the best impact on population wellness as such taking local control and recommending a ‘vertical ‘ attack to wellness. This move counteracts the procedure of the societal alteration described by the Alma Ata Declaration which is necessary for realization of its ends. These go to demo that consistence both in leading ( locally and globally ) , policy every bit good as good grounds ( to drive policy devising and actions ) , are of import ingredients for planetary enterprises to win.What went right?Even with the several elements that prevailed against the accomplishment of the corporate ends of the Alma Ata Declaration, several instance surveies show that when provided with a favorable environment, primary wellness attention as prescribed by the Alma Ata is sufficient to convey about a important betterment in the wellness position of any population or state. Case study 1: Primary Health Care in Gambia Using informations obtained from a longitudinal survey conducted by the United Kingdom Medical Research Council over a 15 twelvemonth period for a population of about 17,000 people in 40 small towns in Gambia, Hill et Al. ( 2000 ) compared baby and kid mortality between small town with and without primary wellness attention. The excess services that were provided in the small towns with primary wellness attention include: a small town wellness worker, a paid community nurse for every 5 small towns and a trained traditional birth attender. Maternal and kid wellness services with inoculation programme were accessible to occupants of both primary wellness attention and non primary wellness attention small towns. There was marked betterment in baby and under 5 mortality in both sets of small towns. After primary wellness attention system was established in 1983, infant mortality dropped from 134/1000 in 1982 – 83 to 69/1000 in 1992 – 94 in the primary wellness attention small towns and from 155/1000 to 91/1000 in non primary wellness attention villages over the same period of clip. Between 1982 and 83 and 1992-94, the decease rates for kids aged 1-4 fell from 42/1000 to 28/1000 in the primary wellness attention small towns and from 45/1000 to 38/1000 in the non primary wellness attention small towns. However, in 1994 when supervising of primary wellness attention was weakened, infant mortality rate in primary wellness attention small towns rose to 89/1000 for primary wellness attention small town in 1994 – 96. The rate in non primary wellness attention small town fell to 78/1000 for this period. The execution and supervising of primary wellness attention is associated with a important consequence on infant mortality rates for these groups of small towns that benefitted from the programme. Case study 2: Under 5 mortality and income of 30 states To measure the advancement for primary wellness attention in states since Alma Ata, Rohde et Al. ( 2008 ) analysed life anticipation relative to national income and HIV prevalence in order to place over accomplishing or under accomplishing states. The survey focused on 30 low income and in-between income states with the highest twelvemonth decrease of mortality among kids less than 5 old ages of age and it described coverage and equity of primary wellness attention every bit good as other non wellness sector actions. The 30 states in inquiry have scaled up selective primary attention ( immunization, household planning ) and 14 of these states have progressed to comprehensive primary attention which has been marked with high coverage of skilled birth attenders. Equity with skilled birth attending coverage across income groups was accessed every bit good as entree to clean H2O and gender inequality in literacy. These 30 states were grouped into states with selective primary attention ; mixture of selective and comprehensive primary wellness attention ; and comprehensive primary wellness attention entirely. The major participants among states with comprehensive primary wellness attention are Thailand, Brazil, Cuba, China and Vietnam. Overall, Thailand tops the list and it has comprehensive primary wellness attention. Maternal, new-borne and child wellness in Thailand were prioritised even before Alma Ata and has been able to increase coverage for immunization and household planning intercessions. The Government investing in territory wellness systems provided a foundation for comprehensive primary wellness attention in maternal, new-borne and child wellness every bit good as other indispensable services. Community wellness voluntaries besides played a important function towards Thailand ‘s medical promotion. They promoted the usage of H2O sealed latrines to better sanitation and were r eally instrumental towards the diminution of protein Calorie malnutrition in pre-school kids in the past 20 old ages ( WHO, 2010 ) . Engagement of the community wellness voluntaries is a major beginning of community engagement into wellness attention of Thailand ( ibid ) . The undermentioned factors were identified as of import lessons from high accomplishing states: accountable leading and consistent national policy advancement with clip ; constructing coverage of attention and comprehensive wellness systems with clip ; community and household authorization ; territory degree focal point which is supported by informations to put precedences for support, path consequences every bit good as identify and damages disparities ; and prioritizing equity, taking fiscal barriers for hapless households and protection against ineluctable wellness cost. Case study 3: Integration of cognitive behaviors based therapy into everyday primary wellness attention work in rural Pakistan Rahman et Al. ( 2008 ) in a cluster-randomised control survey in Pakistan shows the benefits derived when cognitive behavior therapy in postpartum depression is integrated with community based primary wellness attention. Training was provided to the primary wellness attention workers in the intercession group to present psychological intercession. The wellness attention workers besides receive monthly supervising and monitoring. Significant benefit ( lower depression and disablement tonss, overall operation and perceptual experience of societal support ) was reported in the intercession group to propose that this sort of steps as supported by the Alma Ata can drive the inaugural towards ‘Health for all ‘ . It is apparent and clear that states that practiced comprehensive primary wellness attention as enshrined by the Alma Ata reaped great benefits in footings of population wellness betterment. Although it has been argued that comprehensive primary wellness attention is excessively idealistic, expensive and unachievable ( Hall & A ; Taylor, 2003 ) , grounds suggest that it is more likely to present better wellness results with greater public satisfaction ( Macinko et al. , 2003 ) . This sort of attention can cover with up to 90 % of wellness demands in low income states ( World Bank, 1994 ) .Relevance of Alma Ata in this present clipOur present universe that has been characterised by pronounced epidemiological passage in wellness. Low income states every bit good as high income 1s are faced with increasing prevalence of non communicable every bit good as chronic disenabling disease ( Gillam, 2008 ) hence, the being of infective diseases ( malaria, HIV/AIDS, Tuberculosis etc ) , and dise ases like cardiovascular disease and diabetes. For low income states such as sub-Sahara African Countries, this constitutes a major wellness job because their wellness systems are chiefly oriented towards supplying services inclined with maternal and child wellness, ague or episodic unwellnesss. As such current wellness systems need to hold the capacity to supply effectual direction for the current disease tendency. The Alma Ata provides a foundation for how such effectual wellness service can be provided. Because, primary wellness attention is the first line of contact an person has to wellness attention, it is therefore really influential in finding community wellness particularly when the community is to the full empowered to take part. As societies modernise, as it is the instance in our current universe, the degree of engagement additions and people want to hold a say in what affects their lives ( Garland & A ; Oliver, 2004 ) . Therefore, the degree engagement in wellness atten tion is better off and more powerful in this present clip than it was when it was the Alma Ata was adopted. Evidence suggest that the values as enshrined by the Alma Ata are going the mainstream of modernizing societies and it is a contemplation of the manner people look at wellness and what they expect from their wellness attention system ( WHO, 2008 ) . Alma Ata failed in some states because the Government of such states refused to set schemes towards prolonging a strong and vivacious primary wellness attention system that is appropriate to the wellness demands of the community such that entree is improved, engagement and partnership is encouraged and wellness is improved in general. There is no end standard guideline or manual on Alma Ata but single authoritiess have to develop their ain schemes which should be good suited towards run intoing their ain demands. The Alma Ata initiation rules is still relevant towards accomplishing these ends particularly as it brings wellness attention to peoples door measure as it encourages preparation of people to expeditiously and efficaciously present wellness services. Evidence has shown that there is a greater scope of cost effectual intercessions than was available 30 old ages ago ( Jamison et al. , 2006 ) . It is for these grounds that primary wellness attention is indispensable towards acc omplishing the millenary development ends particularly as it concerns child endurance, maternal wellness, and HIV/AIDS, malaria, TB and other diseases. The Alma Ata emphasises the importance of coaction as an of import tool towards presenting, developing and keeping primary wellness attention. This partnership as supported by the Alma Ata is indispensable to increase proficient and fiscal support to primary wellness attention particularly in low income states. It is a current tendency to happen an increasing mixture of private and public wellness systems every bit good as increasing private-public partnerships. Governments, giver and private administrations are now working together to advance and protect wellness unlike after Alma Ata ( OECD, 2005 ) . There is besides increased support and this is switching from selective planetary financess to beef uping wellness systems through sector broad attacks ( Salama et al. , 2008 ) . This sort of coactions is a measure in the right way and when it is strengthened harmonizing to the rules of the Alma Ata, it will non merely better the perkiness of the wellness attention system but besides b etter engagement and equity in the sense that wellness attention is more qualitative and accessible to the people. The old ages that followed after acceptance of the Alma Ata by WHO member provinces was characterised by unstable political leading and military absolutism particularly among low income states which lead to pretermit of the wellness sector. This created unfriendly environments for the development and care of stable primary wellness attention systems. In this current times nevertheless, most states have embraced the democratic system of leading that promotes equity, engagement and partnership. Health equity is continually basking prominence in the duologue of political leaders and ministries of wellness ( Dahlgren & A ; Whitehead, 2006 ) . Therefore, the environment being created is friendlier to the Alma Ata hence doing it more relevant in this clip. Thirty old ages ago, the values of equity, people centeredness, community engagement and self finding embraced by the Alma Ata was considered as being extremist but today these values have become widely portion outlooks for wellness ( WH O, 2008 ) . Our current clip has been marked by gross technological promotion which was non available in the 1970s. There is besides an increased wealth of cognition and literature on wellness and on the turning wellness inequalities between and within states all of which was non available 30 old ages ago. All these set together provides a relevant foundation to back up the Alma Ata in the present clip doing it more relevant in presenting effectual wellness attention service.DecisionThe prevalent political and economic state of affairs around the universe make the Alma Ata more relevant than it was in 1978. However, there is still necessitate for more to be done. There is demand for the revival of primary wellness attention harmonizing to the dogmas of the Alma Ata and advancement made should be systematically monitored. There is besides the demand for an increased committedness to the virtuousnesss of ‘health for all ‘ every bit good as increased committedness of resources towards p rimary wellness attention which should be driven by good grounds base. It is of import that accent be changed from individual intercessions that produce short term or immediate consequences to intercessions that will make an incorporate, long term and a sustainable wellness attention system. Even with the challenges being faced so far with full execution of the Alma Ata, the ideals are relevant still relevant now more than of all time.

Bicycle Theives: the Unspoken Allure of Communism

Bicycle Thieves: The Unspoken Allure of Communism Bicycle Thieves is an exemplary demonstration of Italian neorealism that seeks to use non-professional actors to illustrate the struggle of average people surviving under a Fascist government. De Sica's use of film techniques such as close-ups heightens the effect of his neo-realist aesthetic, especially seen in his street-level depictions of Rome in the aftermath of World War II. The poverty and despair captured by De Sica's cinematography and narrative choices illustrates that capitalism has failed the Italian people, providing them only with grinding poverty and inward despair.By focusing on the mundane details of a simple man's life, rather than a narrative involving high drama, the film effectively captures the humiliating effects of class disparity while highlighting the role that communism could play in the improvement of life for the Italian people, if only a sense of community could be established. Director Vittorio De Sica u ses Bicycle Thieves as a vehicle in which to stress the burdens faced by the individual in a heartless and uncaring society.He has stated that his aesthetic intention with the film was to â€Å"reintroduce the dramatic into quotidian situations, the marvellous in a little news item [†¦ ] considered by most people throwaway material† (Cheshire), and so too is his main character, Antonio, a throwaway person. As an unemployed person, he has no value to the larger society and no apparent worth to his family as a provider. It is only once he secures a position as a poster-hanger that he begins to see himself as a productive member of society.De Sica illustrates the importance of this job by demonstrating Antonio's increasing desperation when his bicycle–an item he cannot do his job without–is stolen. His neorealistic style stems more from moral imperative than from necessity because, as critic Godfrey Cheshire notes in â€Å"Bicycle Thieves: A Passionate Commit ment to the Real,† the film was not shot in the low-budget style associated with neorealism, and instead was â€Å"mounted by a team of movie professionals working on a budget generous enough to allow for large-scale scenes, hundreds of extras, and even the apparatus necessary to create a fake ainstorm† (Cheshire). However, De Sica manages to retain an atmosphere of true realism that is heightened by scenes carefully chosen to display Antonio's quick downward spiral as he and his son ultimately fail to recover the lost bicycle. This devastating loss propels Antonio into a life of crime, demonstrating that under an uncaring government and without social support, the poor have no choice but to hurt each other for lack of a better outlet, and that those who are stolen from eventually become thieves as well. De Sica creates drama and illustrates his point by putting his protagonist in an unwinnable situation.Although Antonio has been offered a job, he can only take it if he has a bicycle. Due to financial circumstances, the bicycle has been pawned. In this way, De Sica establishes the character of Antonio's wife, Maria, who agrees to pawn their bed sheets to pay for the bicycle. This demonstrates that material comfort is secondary to the security that will come with stable employment. The actors themselves play a huge role in successfully portraying De Sica's message, and he sticks to the requirements of neorealism by using only non-professional actors.As film theorist Andre Bazin states, â€Å"none [of the actors] had the slightest experience in theatre or film. The workman came from the Breda factory, the child was found hanging around in the street, the wife was a journalist† (Bazin). An added level of realism can be found in using average people with faces that show the effects of time and experience. In his essay, â€Å"Bicycle Thieves: Ode to the Common Man. † Charles Burnett notes the effect of De Sica's choice to use non-professi onal actors, writing that â€Å"their faces are so expressive [†¦ ] they seem to be playing themselves† (Burnett).To further this realism, the director takes a similar approach with his background players. For example, in the pawn shop scene the director captures an elderly man with a tired, lined face who is trying, without success, to pawn a pair of binoculars. His expressiveness makes the scene seem more real, squalid, and filled with pain, while also illustrating that the Ricci family are not alone in their poverty. Indeed, the upwards panning shot that displays a towering pile of pawned sheets just like the set that Maria is exchanging for the bicycle, overwhelmingly shows the terrible effect of unrestrained capitalism on the poor.To further show the damage caused by a social and governmental system that doesn't value human needs, De Sica characterizes the upper class as the true villains of the piece. This is seen very clearly while Antonio is fruitlessly searching the stalls filled with disassembled bicycle parts while a good-looking young man blows bubbles into the air, filled with self-satisfaction and utterly unaware of Antonio's total terror. Symbolically, the bicycles can represent both the destruction of his ability to earn a living wage, and his own mental breakdown in having to confront the loss of such a vital mode of transportation.In this scene, also, a pedophile tries to lure Antonio's son, Bruno, into his clutches. Although the scene is populated with passerby, nobody pays any mind to the dangers faced by the vulnerable boy, let alone steps forward to offer assistance. By showing the oblivion of the group, De Sicoemphasizes the isolation of the individual, as well as demonstrating that no one, not even small children, are safe from the avaricious nature of the rich in a society where, as Burnett writes, â€Å"the predators are the rich and disconnected† (Burnett).The gripping conclusion of Bicycle Thieves further demonstr ates how the need to secure employment in order to survive can cause honest people to behave in a dishonest manner. De Sico uses a shot of Antonio sitting outside of a football stadium, hungrily eyeing countless parked bicycles; a temptation that is akin to showing a starving man a plate of food. Through the director's use of close-up shots of Antonio's pained expression, we experience his inner turmoil as morality fights with his baser needs.The climax occurs when he finally tries to steal a bicycle outside of an apartment building and is caught by a group of men who taunt and abuse while Bruno watches in horror. Cheshire writes that this point marks â€Å"where Antonio's solitary ordeal reaches a humiliatingly public climax† (Cheshire), and indeed it is a fitting conclusion for a film that has taken place entirely in the public environment of Rome.By making use of the city streets as his set, and the city's population as his background cast, De Sico manages to show all of t he missed opportunities where Antonio's life could have been changed for the better, were someone to have only taken an interest in his plight. As Bazin states in â€Å"Neorealism and Pure Cinema: The Bicycle Thieves,† â€Å"the thesis implied is wondrously and outrageously simple: in the world where this workman lives, the poor must steal from each other in order to survive.But this thesis is never stated as such, it is just that events are so linked together that they have the appearance of a formal truth while retaining an anecdotal quality† (Bazin). In such a manner, the irony of Antonio's predicament remains subtle, left for the viewer to determine based on their own experiences and observations. De Sico's film is most notable for what it avoids saying about the benefits of communism when held up against a corrupt, bloated style of capitalism that treats the working person as fodder for a greater machine.Rather than treat Bicycle Thieves as a propaganda device for his opinions, the director instead allows the audience to draw their own conclusions based on the realistic information he has provided to them. But the implication of Antonio's struggle is clear: community support is vital for the individual to survive under difficult circumstances. Without a collective group from which to seek solace and assistance in times of trouble, the individual is left as aimless and panicked as Antonio during his solitary and unsuccessful attempt to retrieve his stolen bicycle.Works Cited Bazin, Andre. â€Å"Neorealism and Pure Cinema: The Bicycle Thieves. † Theory Kit. 21 October 2007. Web. 1 May 2011. Bicycle Thieves. Dir. Vittorio De Sica. Perf. Lamberto Maggiorani, Enzo Staiola, Lianella Carell. Criterion, 2007. DVD. Burnett, Charles. â€Å"Bicycle Thieves: Ode to the Common Man. † Criterion Film Essays. Criterion. 7 February 2007. Web. 1 May 2011. Cheshire, Godfrey. â€Å"Bicycle Thieves: A Passionate Commitment to the Real. † Cri terion Film Essays. Criterion. 7 February 2007. Web. 1

Backgrounder to Deputy Minister

This pilot project was launched on January 7, 2007. Taking into consideration the relentless criticism in important newspapers, magazines and TV channels, about the alarming increase in the drug demand level among both male and female high school students, a Committee was appointed by the Social Justice and Empowerment Ministry to initiate the modalities of Awareness Campaign with the active co-operation of School Managements.The Ministry, instead of taking direct responsibility for implementation of the project, created a special fund with an initial contribution $ 50,000 for contingent grants and selected two NGOs for implementation of the project. The issue presented before the NGOs was simple and direct. â€Å"Can the Awareness Campaigns deliver tangible results in the area of drug demand reduction? † The problem and the scenario: This is the first of its kind familiarization program conducted for the benefit of the representatives of the NGOs.The objective is to train the traianers from the point of view of this Awareness Campaign. The NGOs selected have the experience and expertise of working among the drug addicts, for over a decade. Five representatives from each NGO attended the session, one of them was the Chief Coordinator, and the rest were field level personnel. The guideline /handouts specially drafted by the Implementation Committee constituted by the Ministry for the training course were given to them. There are twenty four High schools in the District â€Å"A† selected for the program.Each NGO was allotted 12 Schools. The above initiative was in response to the directions of the Cabinet to the Ministry of Social Justice and Empowerment. This time-bound program is directed to be completed within a period of three months. The Deputy Minister of the Department was asked to personally monitor the program and present the report within the time stipulated. The strong reason for associating NGOs is: By experience it is observed that drug demand reduction is mainly a socio-spiritual initiative.The typical government approach bogged down to procedures, did not deliver the results in the past. a) Making the Deputy Minister take direct responsibility of this important social issue: According to the inputs before the Cabinet, the situation relating to the drug scenario in the schools has been alarming. Very inconvenient questions were raised in the Parliament about Government’s lethargy in not properly addressing the issue. The need for a sense of destination and direction to the combustible school-going generation in this age group was felt by the members of the Parliament.On a careful study of the scenario, the following reasons were cited by a Committee specially constituted by the Ministry to send the report to the Cabinet. What are the reasons for such moral collapse of the youngsters at the formative stage of their life? Five major issues were cited: a) Economic prosperity. The children get more than requir ed pocket money. The reasons and sources for children having more cash than is necessary for their normal needs however could not be ascertained. The students were not willing to share this information with the counseling team.b) The friendship-net of the drug-addicts is fast expanding. The teachers are afraid to take strong action against the students lest they will be charged under the various provisions of the Child Abuse Act. c) The same was the issue with the parents. In a few cases the children had initiated legal action against the parents under the above Act. d) With the divorce rate touching 55%, every second family was a broken family. Denied of love in the house and in the absence of a happy social interaction with the immediate family members, children looked out for other sources of enjoyment.e) The peer-pressure of the senior students was too much to resist. In some cases, the senior students did not hesitate to take recourse to coercive methods to drag the unwilling f riends to the drug joints. Deputy Minister’s accountability: â€Å"Deputy ministers are accountable to their Ministers, and to the Prime Minister through the Clerk of the Privy Council. (4) Deputy ministers are also accountable to the Public Service Commission and the Treasury Board for authorities directly delegated or assigned to them relating to financial and human resource management.(5) One of the Deputy Minister’s fundamental responsibilities is to support the Minister’s accountability to Parliament. Deputy Ministers and other departmental officials appear before parliamentary committees on behalf of their minister by answering questions and providing information, but they explain rather than defend or debate policies. Public servants do not have a public voice, or identity, distinct from their minister; they are anonymous. †(The Accountability†¦. ) The Deputy Minister has the dual responsibility in implementing the program.Even though the init ial grant of $50,000 was made available by the Ministry of Social Justice and Empowerment (the Deputy Minister’s own Ministry), further grants totaling to $ 5,000,000, for the broad implementation of the project all over the State were due shortly from the Finance Ministry, to be disbursed in two monthly installments. â€Å"As noted earlier, Deputy Ministers are assigned specific powers directly or through the Treasury Board under certain provisions of key acts of public administration without reference to their Minister.Specifically, the Financial Administration Act confers directly on Deputy Minister’s responsibility for the prudent management of resources allocated to their department, in compliance with certain Treasury Board policies, regulations, standards, and periodic audits. Responsibility relating to personnel management, including appointment, employer-employee relations, and the organization of the department, are assigned to deputy ministers directly by a number of acts†¦Ã¢â‚¬  (Review of†¦)Therefore, the Deputy Ministers have multiple accountabilities. To their Minister and the various Statutory Commissions constituted by the Government for controlling. But the Minister of the Department is the immediate and legal boss and he is answerable to the Minister, as for the general Management of the Department. The Deputy Minister needs to control and ensure that appropriate systems, management processes and instruments are maintained properly so that the performance monitoring goes on smoothly.The role of the Internal audit system for inspection and evaluation is very important and the surprise element of deployment of the staff designated for the purpose helps for a neat and clean administration. Irregularities and malpractices in the disbursement of financial allocations/grants need to be reported to the Deputy Minister well in time, for timely action. In the present case†¦. The Awareness Campaign conducted by the two N GOs had salutary effect on the students. Stunning facts came to the light that about 45-50% of the girl students, smoked, took alcohol and drugs. The percentage among the boys was about 70%.Mostly it was peer pressure, and as found during the Campaign, secret drug joints functioned in the vicinity of the educational institutions. Some peddlers visited the students at conspicuous places nearby on fixed days of the week. But the contents of the Awareness Campaign, lectures on the harmful effects of drugs, practical demonstration through slides/video/audio etc. had desired effects on majority of the students. Many openly declared that they were quite ignorant about the drastically damaging effects on health, by intoxication. Some students volunteered to attend counseling classes at the offices of the NGOs on regular basis.Such awareness campaigns have created highly positive effects on the impressionist minds of the youth. The above observations will place the Deputy Minister in a stro ng position to recommend to the Finance Minister for release of the intended grant of $ 5,000,000 for conduction of such Awareness Campaigns as a matter of policy, all over the State. For one round of Awareness Campaign consisting of two lectures on two altenative dates, expenses devolved are $ 1000, per day. An ad-hoc department is created in the Ministry by transferring suitable senior personnel on deputation basis and junior staff by fresh appointment.A skeleton Section has been formed to look after the immediate administrative needs. The priority of this Ministry is to build up diligent cadres who have a high sense of responsibility in relation to ethical morality. To involve in Awareness Campaigns related to drug demand reduction, one needs to develop missionary zeal. One needs to have a vision, not the legal government-employee relationship only. By saving one individual from deep drug addiction, an entire generation is rehabilitated. Conclusion: Can the Awareness Campaigns de liver tangible results in the area of drug demand reduction?The answer is in the positive. In view of the social conditions obtaining today, when the children are not assured the love they desire and deserve from the parents, due to reasons mentioned above, the School seems to be the place where they can get life-building exercises and lessons. Some of the reformed students have volunteered to actively participate and don the role of reformers, for the benefit of children in other schools. This is a highly positive development. It is now proved beyond doubt that holistic approach to cure drug addicts gives permanent results and the chances of relapse are minimal.So, the intended policy of the Government to associate NGOs that have the socio-spiritual approach, seems to be sound and adoption of this system is throughy recommended. ————— References Cited: Article: The Accountability of Deputy Ministers before Parliament (PRB-05-48E). www. parl. gc. c a/information/library/PRBpubs/prb0548-e. htm – 29k Article: Review of the Responsibilities and Accountabilities of Ministers †¦ This is the general accountability of deputy ministers to the Treasury Board†¦ www. tbs-sct. gc. ca/report/rev-exa/ar-er04_e. asp – 21k